Meet Saroni Roy
A Jill of many trades, Saroni is an Australian actor, model and activist based in Sydney. In the year 2018 Saroni was awarded the Ms India Australia Goodwill Ambassador title at the Miss/Mrs/Mr India Australia beauty pageant organised by Miss India Australia Corporation, for her contribution to social causes.
“The award gave me the opportunity to showcase the true essence of the ‘Global Indian Woman’ of today, who’s breaking all myths and conventions, changing the way the world perceives her. A cancer survivor, I truly believe that each of us are unique and beautiful, irrespective of our age, size, colour, the number of stretch marks and scars. Every day of my life, I work towards creating a more peaceful, multi-cultural, a more inclusive ‘One World’ to live and love.”
Saroni has worked in Australian and International screen projects including Film, TV, Web Series, Commercial Campaigns, Music Videos, Documentary films. “I got my training in screen acting from prestigious film schools in Sydney, and had the opportunity to get coached by some of the finest industry veterans like Toni Higginbothams, Bill Hughes, Leigh Pickford, Rhhonda Findleton, Les Chantery, Michael Gracey. Amanda Mitchell, Matt Charleston, Paul Winchester, George Konstand, Kyle Rowling, Barbara Robertson, Natasha McNamara, Eddie Arya, Leigh Whannell.
A member with the Equity Diversity Committee - The Media, Entertainment & Arts Alliance - Equity Foundation, and an Australian Film Institute - AACTA accredited Actor, Journalist & PR professional Saroni is the first Indian-origin brand ambassador for world’s leading intimate apparel & body-confidence brand, Nancy Ganz, for their recently launched diversity campaign ‘All Kinds of Beautiful’. “A cancer survivor, a woman of colour, a victim of bullying and body shaming, the campaign perfectly aligns with my views about spreading awareness about body confidence & positivity, and is smashing the glass ceiling in several ways, shattering the pre-conceived notions of beauty, particularly in the fashion and entertainment industry worldwide.”
Saroni has over 12 years of experience in Journalism & Public Relations for Luxury and Tech clients like Google, HP, SAP, Visa, Seiko and many more. Her work is published in publications based in London, New York, Mumbai, Bangalore & Sydney. Having written for some of the leading publications in Australia and overseas like ‘Open Ended’, ‘Indian Link’, ‘StyleSpeak’, ‘SpaMantra’, ‘Chip', 'TimeOut Mumbai', ‘TimeOut London’, ‘The Indian Express', ‘Hindustan Times’, 'BBC Good Homes', 'Femina.in', Saroni has interviewed global icons like Shahrukh Khan, Jason Sangha, M Night Shyamalan, Paul Theroux, Sabyasachi, Tim Supple, Steve Killelea to name a few. Her all-encompassing body of work often focuses on the craft and the unique success stories of eminent personalities, and the dynamically aspirational change-makers in the Beauty, Wellness, Fashion, Sustainability, Art & Culture, Food & Wine, Social Welfare, City and Lifestyle space.
“As a writer & editor, I interviewed some of the iconic fashion designers, runway models, artists, filmmakers, movie stars, sport stars, chefs & industry experts in the food & beverages space and global icons. While as a content writer for eCommerce & fashion houses, I learnt to interpret the fabric, the weave, the blend, the embroidery, the cut and the style for apparels and accessories.
In my tenure as the Assistant Editor for StyleSpeak- The Salon and Spa Journal and SpaMantra, I have had the opportunity to meet with spa gurus, International award-winning professional hairdressers, makeup artists, cosmetologists, naturopaths, Ayurveda experts and global influencers. Reviewing beauty products, salons and spas across the country, talking to professional hair, beauty & wellness experts and liaising with top-of-the-line brand managers including L'Oréal Group, MAC Cosmetics, Schwarzkopf, Paul Mitchell, Wella Professionals, Thalgo, René Furterer, not just gave me an understanding of the products, ingredients and application techniques, that induce beauty skin deep and healing, but also a macro point of view of the beauty & wellness landscape in India and globally.”
As a Senior Account Manager for with Genesis Burson Marsteller and LinOpinion Golin Harris, Saroni ensured Quality Assurance for all PR content by adhering to the client brief for producing PR and Editorial collaterals for key clients like Hewlett Packard, Google, Visa and SAP and hospitality & luxury clients like Seiko, Brigade Group, Saab Miller and ITC Hotels. Ensured consistent and quality media exposure for the clients, organised press conferences, high-engagement based experiential events for key media, influencers and bloggers. Saroni also manages the communications & media relations mandate for an International World Peace NGO, Heavenly Culture, World Peace & Restoration of Light (HWPL) as a volunteer.
“A super proud moment for me as a PR professional was to have had the opportunity to work with Sundar Pichai, CEO of Google LLC in one of his media interactions in Bangalore.”
Saroni worked with ORC International, world’s leading market research organisation, as a bi-lingual interviewer (Hindi & English), for the Tourism Research Australia (TRA), the national government agency for tourism, to achieve the broad objectives of providing the TRA with information that will assist the Australian travel & tourism industry to advance tourism from overseas to Australia.
Saroni is also a Cambridge CELTA (Certificate in English Language Teaching to Adults) graduate from International House, Sydney and has taught ESL & Business ESL to adults, in leading language schools in Australia including International House, Kaplan International, SELC Bondi, Access Language School.
In 2020 with the beginning of a new decade Saroni christened her ‘Diversity, Sustainability and Social Justice’ initiatives with the Saroni Roy Foundation. Saroni Roy Foundation (SRf) is a social enterprise that perpetuates social, economic and environmental well-being, creating a legacy a ‘one world’ to live and love.
“I believe that as an actor, activist, media & PR professional and a responsible global citizen, I have the power to create more awareness about pressing issues the world is faced with and can be a change maker, and make others’ voices heard too.” – Saroni Roy